Web 2.0 for Construction Machinery

Internet offers more and more possibilities for everybody, including medium-sized and small businesses. Within the construction sector, exists, since many years, market places for used equipment and plants, where it is possible to offer products for sale. This online-advertisement is substituting the traditional magazines and journals, which announce used equipment for a higher price and to a limited audience of subscribers. The general tendency is to publish these products – used construction machinery, trucks, trailers, faro equipment etc. – on specialized Internet platforms (market places) There is a variety of such sites where used equipment dealers or official dealers may open their machinery to a global market. The benefits from these market places are first of all the cost factors: As there is no lay-out, print, distribution cost, normally it is more economic to announce machinery on Internet. Considering the world-wide audience compared the subscriber audience from traditional specialized journals and the possibility to up-date the published information every day, the advantages seem to be unbeatable.

The second generation of specialized market places has just started: Joining the concept of Web 2.0, these new market places start to offer simple advertisement of equipment for sale for free. This opens new perspective to medium- and small-sized businesses, i.e. contractors or other construction companies, as they are able to find a customer for any machine they would like to sell on their own.

The traditional way to sell a used machine for contractor or any other machine-owner, is to replace old equipment by negotiating the price of a new machine with an official dealer, i.e. local Caterpillar dealer. In case the machine owner does not want to invert in new equipment, he can ask a used equipment dealer to purchase his machine for a good price. Recently more and more companies are using the possibilities Internet has to offer in this field by advertising their used equipment on above mentioned specialized market places who offer services for free.

Former the only way of getting the machinery information on-line was paying a monthly fee and signing a minimum of contract time. Thus most published equipment was owned by professionals in selling and buying machinery. Now the new websites offer free advertising services to any company which allows the contractors to get in contact directly and selling directly their machines. Without any inconvenience these final customers can sell their equipment to other final customers on the other part of the world (C2C) and of course save a lot of money.

On the other hand, the new generation 2.0 market places finance their activities through Banner advertisement of other companies of the construction sector, i.e. machinery rental, heavy transport companies etc. These sector-related businesses, can place their text ads focusing on the right target audience and at the right moment and so using the most effective and economic way to reach new customers. Nothing new, that online marketing is an incredible growing business branch, exactly for the whole of its opportunities and benefits for the users.

Author: Inga Gerstenberg
http://www.Minutemachine.com – Market place for used equipment

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